Memory Palace: A Mentalist’s Thoughts

Thoughts on business, life, and the magic of the mind by mentalist Fred Berthelot, Architect of The Mind.

Welcome to Memory Palace: A Mentalist’s Thoughts—a look at the corporate world, events, and entertainment through the eyes of a corporate mentalist, memory coach, and former architect. Just like a well-designed structure, an unforgettable event is built on a strong foundation—whether it’s a high-impact corporate show in NYC, team experiences that foster connection, or the psychology behind audience engagement. Here, I explore the blueprint of mentalism, magic, and performance, and how they shape business, entertainment, and human connection.