Memory Palace: A Mentalist’s Thoughts
Thoughts on business, life, and the magic of the mind by mentalist Fred Berthelot, Architect of The Mind.
Welcome to Memory Palace: A Mentalist’s Thoughts—a look at the corporate world, events, and entertainment through the eyes of a corporate mentalist, memory coach, and former architect. Just like a well-designed structure, an unforgettable event is built on a strong foundation—whether it’s a high-impact corporate show in NYC, team experiences that foster connection, or the psychology behind audience engagement. Here, I explore the blueprint of mentalism, magic, and performance, and how they shape business, entertainment, and human connection.







What's a Mentalist? A History of the Art of Mentalism
Discover the history of mentalism with Mentalist Fred Berthelot. Learn how mentalists read minds and entertain with psychology and showmanship.

Top Ten Reasons to Hire a Mentalist for Your Corporate Event
Feature a Mentalist at your Next Corporate Event to Elevate your Gathering